Maintaining your Business while Planning for your Future
Duration: 4 hours (2 sessions)
January 25 / 10AM - 12PM
January 25 / 2PM - 4PM
Instructor: Chris Mercado
This four-hour course will allow participants to take a deep look into their existing businesses and learn the Three Box Solution by Professor Vijay Govindarajan of Ivy League School Tuck Executive Education at Darthmouth, New Hampshire, USA. Students will learn how to balance maintaining their PRESENT operations and creating the FUTURE today, while selectively forgetting their PAST values to be able to create strategic innovation. This is the perfect course for businesses to better survive crisis situations like the current pandemic and win in the "new normal."
Chris Mercado is a 20-year marketing and management professional, having worked in a wide range of industries such as insurance, telecommunications, advertising and even cockfighting. As an independent consultant in the past 2 years, through his group, Futures Learning Innovators of the Philippines (FLIP), he has been helping out various SMEs in their digital and marketing strategy needs, as well as helping top LGUs in the Philippines streamline their business permit processes. Having recently completed his post-graduate diploma from top Ivy League universities, Chris is eager to spread the word of innovation and design thinking for a more creative country and world.